by digitalseriesWhat is Digital Marketing | digitalseries Agency
With the world going digital since the previous decade, it was about time, the world’s largest growing market, India, would follow suit. And yes surely at the turn of the decade, everything from bank accounts and bill payments to the big e-commerce giants such as Amazon competing with your local general store, just about everything is just a click away. The availability of cheap smartphones and budget-friendly internet packs overcame all hurdles of reach and cultural differences. With over 500 mn active internet users, the colossal Indian market presents a tremendous opportunity to market products and obviously all big and small brands alike are queuing to have a share of this pie. With everything digital, the best marketing obviously is digital. digitalseries Agency, top digital marketing company in Chandigarh uses innovative methods of digital marketing and has a proven track record to show.
Albeit the fancy term, there is nothing new in digital marketing per se. Selling products over public radio, the commercials that run on television has been around since the 1950s, which effectively is digital marketing.
What has changed though, is that now you can choose the target audience, which wasn’t possible in the traditional methods.
So while the country is busy engrossed in their mobile screens, you can market your business through those screens.
SEO (Search Engine Optimization)
Methods used to rank your website higher in a google search is called Search Engine Optimization. If your website is even on the 3rd page of google search, you won’t get much attention. SEO is done in three ways on-page SEO (optimizing content that exists on the website itself), off-page SEO (optimizing content outside of the website), technical SEO (optimizing other factors such as loading speed)
CONTENT MARKETING
Creating and promoting content like Blog posts, infographics, Ebooks and whitepapers that increase brand visibility and enhance popularity. Moreover, it’s a great way to connect to your audience. The content though should be interesting and should be compelling to read.
SOCIAL MEDIA MARKETING
To promote the brand on social media websites such as Facebook, Instagram, Twitter, to name a few is a great way to target a specific audience and build your brand awareness.
But all of this is time-consuming and requires expertise. It is best to hire a digital marketing company like digitalseries Agency with a proven track record.