by digitalseriesUnderstanding Marketing Funnels | Digital Marketing Agency in India
Marketing funnels depict a unique characteristic as a marketing technique – which people drop out eventually at different stages of the funnel as it narrows down. Hence, the name ‘funnel’. digitalseries, the best marketing agency in Tricity is here to elaborate on this marketing practice to help your business.
Definition
The different stages of marketing funnel range from where one starts marketing their product to the point of purchase. A market funnel provides a straight forward direction so one can plan out the entire marketing process in order to influence customers the best way possible.
A model called AIDA highlights how the process mainly evolves:
Awareness:
It starts with people who are facing certain marketing problems and come across your content.
Interest:
Next, it is necessary to keep the customer engaged by expressing how you can be useful.
Desire:
It is upon you to make sure that you are good enough to compete with the other possible solutions the customer could be looking at.
Action:
As you get close to the end, one last push can guarantee you the conversion.
Although similar in terms of its basics, the marketing funnel has various versions with different models that are accepted across the world. One of the most widely accepted is – “TOFU-MOFU-BOFU”.
ToFu:
Top of the Funnel – Recognizing and pinpointing problems
MoFu:
Middle of the Funnel – Searching for information and evaluating various alternatives
BoFu:
Bottom of the Funnel – Making a decision to purchase and observing post-purchase behaviour.
Additionally, marketing funnels change very often with respect to one’s customer base. Making adjustments to your funnel in accordance with your user base definitely makes it more effective.
Business to Client (B2C):
Customers mostly go through the funnel by themselves or trust the advice of people like their family and friends. There is a high probability that B2C clients may never interact directly with a company representative.
Business to Business (B2B):
Customers have larger and more aligned buying groups. B2B consumers interact directly with sales representatives in the lower stages of the marketing funnel.
Subscribing to such techniques can be very helpful in streamlining your marketing strategy. We at digitalseries, one of the top digital marketing company, hope this blog catered you in achieving that.