by digitalseriesInsta LIVE Is Trending | Digital Marketing Agency in India
Everyone is going live, and that’s never rung more true than in the present pandemic situation. Social media has been ever-evolving and changing, whether it is related to the latest trends, memes, or new algorithm updates or just about the social media demographics. digitalseries, the best digital marketing agency in Chandigarh, here discusses Instagram’s live streaming feature as the coronavirus keeps billions of people inside, on their couches, and glued to screens for a bit of stress relief.
But what is exactly Instagram LIVE?
Well, it’s a feature on Instagram stories that allows users to stream video to their followers and engage with them in real-time. The followers get alerted via notifications so they can view the live stream. A ring usually highlights the user’s profile picture.
Which Instagram LIVE features are available?
- Stream video in real-time
- Save a replay of video to Stories of Instagram
- Engage with followers when they send likes or comments
- Pin selected follower comments to the top of the video
Why is it trending?
Followers can watch their favourite brand or individual or influencer in real-time. People need that real and authentic human connection even if it needs to be acquired through their mobile screens.
Another very cool feature about Instagram Live is that it allows attendees to comment in real-time.
People are starved for entertainment and they are wanting to look upon social media right now and be entertained. Instagram LIVE and Facebook LIVE are both trending during the quarantine.
While Instagram LIVE is a cost-effective way to produce content and increase interactions with followers, it also helps track engagement such as likes or comments or Instagram Stories analytics. digitalseries, a digital agency in India, suggests to start following the trend to engage with your followers while it lasts.