27 Mar 5 Things Instagram Taught Us About Marketing
Instagram as we know, is the new emerging platform for brands and influencers to make their presence felt and to market themselves.
We, being the Best Digital Agency in Chandigarh, have some insights that might help your brand to grow your business over Instagram.
• Use of Sponsored Ads
Instagram now has a great option wherein a brand can create sponsored ads that gets viewed on Users feed. Before sponsored posts, the users following you were the only audience you had. Now, brands can promote their photos, videos and even offers to anyone that fits their target audience to increase their reach further than ever before.
• Interactive Branded Hashtags
With the new feature, Instagram allows its users to follow a specific hashtag. Creating an interactive hashtag for your brand can create an instant engagement between you and your audience. Creating a hashtag that is trending acts as free publicity for your account as it will pop up on user feeds who search for it irrespective of your sponsorship.
• Switching to a Business Profile
Once you set up a brand page, make sure you have it switched to a business profile. There are a no. of benefits Instagram offers to a business profile,
– Besides visiting your website, followers can click on the contact button to get in touch with you.
– Access to Instagram’s analytics tools called Insights is provided where stats regarding user interaction are available.
– Creation of ads without the help of Facebook’s analytics tool is also available.
• Partner with Influencers or Brands
The greatest and the fastest way to reach out to a potential customer base is by targeting through influencers who have already built an audience with a large following.
A large no. of people are buying services or products based on what they see in their feed from the influential people they follow.
• Make your Feed Shoppable
There are a no. of upgrades with each passing day, the newest feature of Instagram allows a brand to post pictures of the products with direct links to follow up the purchase. With this there is not only ease of purchase but also allows you to link to a single place from your bio that acts as a hub for all your links and products.
For digital marketing to be more effective and approachable we offer the Best Digital Marketing in Chandigarh and regularly access and evaluate the latest trends that will be the driving force for our success.