How Digital is a Medium of Telling Stories?


How Digital is a Medium of Telling Stories?

“Stories are a communal currency of humanity.” – Tahir Shah

From past two decades, there has been a strenuous growth of technology in our lives and is most likely to change the whole perspective of seeing the world in the coming years. To be able to communicate effectively in this era is a piece of cake. One click of a button and you can interact with a person sitting miles away. New age media or the Internet as we call it, has given us a wide platform, where we can communicate without any geographical barrier. Thus the art of storytelling isn’t completely forgotten.

Initially, cave paintings, artifacts, manuscripts, etc. played an important role in the process of communication. This changed when newspaper and electronic media paved its way into the world. But it had its limitations. Digital media has proven to be the most successful medium for communication has become a lot easier through social media. From Facebook to the micro-blogging site Twitter updates can be shared in an instant. This provides us a podium to know what is going on in other people’s lives and to tell what all we have been up to. With so many options available it can be a little confusing to know where to start, but when used properly, we can create stories that have an innovative message to be passed. It has become an integral part of our life and not a day can be spent without surfing this site. Taking an example of the “LIVE” feature on Instagram and Facebook, we can easily share our life’s important moments with others.

Digital Series being the best digital marketing agency in Chandigarh believes that digital storytelling is not only confined to connecting socially but plays an important role in building a brand to achieve a high position in the market. It gives an overview to the potential customers as to what the brand is about and helps building its value. This strategy, when infused with visual art, can turn to prove beneficial in order to connect with the audience. The main target is to bring more people closer to the brand, thus the content should be customer-centric. Vigorous research as to what the customer needs is a must before stepping into the world of Digital Storytelling.

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