Branding in the Digital Era 5.0


Branding in the Digital Era 5.0

“An era where marketers research like a scientist and create like an artist.”

Digital Brand Management uses traditional Brand Management principles and applies them on Digital Mediums. This concept of Digital Brand Management is really an evolution of Digital Marketing Agency in Chandigarh. Creating a new or rebuilding a story for the brand is of critical importance. We live in a digital era, where we have access to multiple digital platforms where we can easily engage the brand audience. But before a Marketer starts telling the story, he needs to go in-depth, research like a scientist and create like an artist.

We conducted the 5th Edition of ‘Branding in the Digital Era’ at University Institute of Applied Management, Panjab University. In this session, Mr. Nitin Rai Chaudhary unveiled the pyramid of Digital Brand Management, which includes Marketing, Content and Photography. Digital Brand Management has a broader scope in future as compared to Digital Marketing. “Its platform where marketers research like a scientist and create like an artist,” said Mr. Nitin Rai Chaudhary. For future marketers, it is very essential to understand the importance of Digital Brand Management.

We have been doing Digital Marketing seminars and workshops, in and around tricity from past one year. Our main purpose is to spread Digital Awareness among people, especially students. Youth is the future of this country; therefore we need to start preparing from today, for better economic health of nations, in future. So many startups are coming into the space, if their product has quality they just need a right digital strategy to sell. We are very soon coming up with a new concept wherein we’ll be conducting new Digital Brand Management workshops across various educational institutions.

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