“People don’t buy what you do; they buy why you do it”
After reverence to the first edition of ‘KnowYourDigital’ in University Business School, we soon came up 2nd edition of this series of workshops and seminars. This time we took KYD to University Institute of Engineering and Technology (UIET), Panjab University. It was conducted in collaboration with Entrepreneurship Development Cell (EDC) of UIET. EDC comprises of a team of committed and diligent young minds filled with entrepreneurial ideas. It is a community of students and budding entrepreneurs who come together and conduct interactive workshops, pitching sessions and many other such endeavors that provide growth opportunity to potential startups.
This time Nitin Rai Chaudhary talked about Digital Transformation in this new era of Innovation and Technology. Innovation needs to be a part of the culture of every business. “Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble. Startups face losses, we need serious business where our focus is not just to generate investment but also the ROI before we seek for an initial investment” said Nitin Rai Chaudhary. Even in a connected world, it takes time, effort and willpower to get major transformative effects from new technology.
Our founder also spoke about 7 C’s of Digital Marketing, his special 4 life changing motto’s and how becoming versed with Digitization and learning from old and young can help accelerate own self in near future. He talked about some real problems that he faced in the journey of becoming a renowned Brand Marketer and Travel Photographer, and how challenging was it to make the fastest growing deals and group buying website of India – Amazedeal.in. The workshop was followed by a competition called ‘Ideathon’ in which total 25 teams participated. They were presented with problem statements that had to solve by pitching a unique solution or idea.
We will soon come up with another edition of Know Your Digital, till then stay tuned and keep posting using hashtag #KnowYourDigital.